ROI Calculator
Overview
Calculate your marketing return on investment (ROI) and return on ad spend (ROAS) by entering campaign revenue and cost.
The Marketing ROI Calculator helps you measure the effectiveness of your marketing campaigns by calculating ROI, net profit, and ROAS.
How to use
Calculate your marketing ROI in a few simple steps.
- Enter revenue: Input the total revenue generated by the campaign.
- Enter cost: Input the total cost of the campaign.
- Calculate: Click calculate to compute ROI and ROAS.
- View results: Review your ROI percentage, net profit, and ROAS.
FAQs
- What is a good marketing ROI?
- A 5:1 ratio (500% ROI) is generally considered strong for marketing. A 10:1 ratio is exceptional. ROI below 2:1 may not be profitable after overhead costs.
- What is ROAS vs ROI?
- ROAS measures revenue divided by ad spend. ROI factors in profit margin and overall profitability, making it a more comprehensive metric.