What is a good email open rate?

Average open rates vary by industry, but 20-25% is generally considered good. B2B emails often have higher open rates (20-30%) than B2C (15-20%).

What is click-to-open rate (CTOR)?

CTOR measures the percentage of people who clicked after opening the email. It's a measure of email content quality — a good CTOR is 10-20%.

Calculate email open rate, click-through rate (CTR), click-to-open rate (CTOR), and unsubscribe rate for your email marketing campaigns.

The Email Open Rate Calculator helps you measure the performance of your email campaigns by calculating open rate, CTR, CTOR, and unsubscribe rate.

Calculate your email metrics in a few simple steps.

Enter emails sent: Input the total number of emails sent in the campaign.
Enter opens and clicks: Input the number of opens, clicks, and unsubscribes.
Calculate: Click calculate to compute all email metrics.
View results: Review your open rate, CTR, CTOR, and unsubscribe rate.

What is a good email open rate?: Average open rates vary by industry, but 20-25% is generally considered good. B2B emails often have higher open rates (20-30%) than B2C (15-20%).
What is click-to-open rate (CTOR)?: CTOR measures the percentage of people who clicked after opening the email. It's a measure of email content quality — a good CTOR is 10-20%.