Calculate CPM for ad campaigns in a few simple steps.
Input the total cost of your advertising campaign.
Input the number of impressions (views) your ad received.
Click calculate to compute CPM.
Review your cost per thousand impressions (CPM).
CPM (Cost Per Mille) is the cost per thousand impressions. It's a standard metric for pricing and evaluating display advertising campaigns.
Good CPM varies by platform and audience. Social media CPM ranges from $5-$15, while premium websites may be $20-$50. Lower CPM isn't always better if engagement is low.
CPM charges per thousand impressions (views), while CPC (Cost Per Click) charges only when users click the ad. CPM is better for brand awareness, CPC for direct response.
Calculez le coût par mille impressions (CPM), le coût total, ou le nombre d'impressions pour votre campagne publicitaire.
La Calculatrice CPM vous aide à déterminer le coût par mille impressions (CPM), le coût total de la campagne ou le nombre d'impressions. Entrez deux valeurs pour calculer la troisième.