Calculate CLV in a few simple steps.
Input the average value of each customer purchase.
Input how many times a customer buys per year.
Enter the average number of years a customer stays.
Enter your profit margin percentage.
Review the customer lifetime value.
CLV helps you determine how much you can afford to spend on customer acquisition (CAC). A healthy business typically has a CLV:CAC ratio of 3:1 or higher.
Increase purchase frequency through loyalty programs, raise average order value through upselling, and extend customer lifespan through excellent service and retention programs.
Calculate the lifetime value of a customer.
Le calculateur de la valeur à vie du client (CLV) aide les entreprises à comprendre combien de revenus un seul client génère sur l'ensemble de sa relation avec l'entreprise.