Calculate your email metrics in a few simple steps.
Input the total number of emails sent in the campaign.
Input the number of opens, clicks, and unsubscribes.
Click calculate to compute all email metrics.
Review your open rate, CTR, CTOR, and unsubscribe rate.
Average open rates vary by industry, but 20-25% is generally considered good. B2B emails often have higher open rates (20-30%) than B2C (15-20%).
CTOR measures the percentage of people who clicked after opening the email. It's a measure of email content quality — a good CTOR is 10-20%.
Calculate email open rate, CTR, CTOR, and unsubscribe rate.
La Calculadora de Tasa de Apertura de Correos Electrónicos te ayuda a medir el rendimiento de tus campañas de correo electrónico calculando la tasa de apertura, CTR, CTOR y tasa de cancelación de suscripción.